460 million tons of plastic is produced every single year. the harmful chemiclas in plastic end up in our oceans, wildlife, our water, and now our bloodstreams. 80% of humans now have microplastics running through their bloodstreams. It’s  amjor health concern for all.

The responsibility to become a healthier planet through more sustainable practices belongs to businesses, not consumers. If a business chooses not to use plastic, a consumer is no longer burdened with how to recycle it. At the same time, businesses are clawing to increase revenue and stay alive. BluCru has been built to equalize this current state. 

BluCru is a gift card rewards platform designed to lift spend and awarenss towards consumer’s fasvorite eco-focused brands. In one platform, businesses can drive loyalty with their employees and parters while advancing environmental impacts. 

BluCru’s model has been designed to reduce demand for products with chemicals, like plastic, that harm the planet. By reducing demand, we eliminate the need for the manufacturing of harmful products in the first place. When consumers and businesses purchase less harmful goods, data tells manufactures to produce less too. 

That’s why we’re here. Our plan is to accelerate consumer sales data via more discoverable and affordable eco-friendly products. This way, businesses can financially justify eco-friendly decisions, reducing plastic production, emissions, landfill waste and more.