460 million tons of plastic is produced every single year. The result is harmful chemiclas from plastic end up in wildlife, our oceans, our water, our food, and now our bloodstreams. Microplastics can be found in 80% of humans today. It’s a major health concern for all.

The responsibility belongs to businesses, not consumers. If a business chooses not to use plastic, a consumer is no longer burdened with how to recycle it. At the same time, businesses are clawing to increase revenue and stay alive. BluCru has been built to equalize this current state. 

BluCru is a rewards and recognition platform designed to lift spend and awarenss towards brands that align with nature, health, and culture. In one platform, businesses can drive loyalty through rewards while advancing environmental impacts. 

BluCru’s model has been designed to reduce demand for products with chemicals, like plastic, that harm the planet. By reducing demand, we eliminate the need for the manufacturing of harmful products in the first place. When consumers and businesses purchase less harmful goods, data tells manufactures to produce less too. 

That’s why we’re here. Our plan is to accelerate consumer sales data towards eco-friendlty products driving up the business case for others to do the same. We envision a world where businesses decide to design products with environmental responsbility becuase it improves their bottom line, not jusrt becuase it protects our health and nature. 

Clear financial justification means more eco-friendly decisions, reducing plastic production, emissions, landfill waste and more.