To BluCru, the responsibility to become a healthier planet through more sustainable practices belongs to businesses, not consumers. If a business chooses not to use plastic, a consumer is no longer burdened with how to recycle it. At the same time, businesses are clawing to increase revenue and stay alive. BluCru has been built to equalize this current state. 

BluCru is a loyalty program built to award points to eco-focused consumers at their favorite retailers. The points are redeemable at an online marketplace of brands and products caters to their tastes for sustainability and a healthy planet. With each purchase, BluCru removes one pound of plastic waste in the name of the retailer that introduced the consumers purchase. In addition, BluCru participates in 1% for the planet to further fight against planet pollution. 

BluCru’s model has been designed to reduce demand for products and chemicals, like plastic, that harm the planet. By reducing demand, we eliminate the need for the manufacturing of harmful products in the first place. When consumers and businesses purchase less harmful goods, data tells manufactures to produce less too. 

That’s why we’re here. Our plan is to accelerate consumer sales data via more discoverable and affordable eco-friendly products. This way, businesses can financially justify eco-friendly decisions, reducing plastic production, emissions, landfill waste and more.